ONLINE - Podiatry Marketing: Success Leaves Clues (PART 1)

Friday, 5 Jun 2020
9:00 am - 12:00 pm
ZOOM EVENT

You're currently on the booking page for PART 1, but the content and Workshop information below is the same on all pages. 

Competitive Advantage

This marketing workshop is like no other, and when you complete both parts one and two, you will have a definite competitive advantage over others in your area because you will know what makes a podiatry business successful. 

Every successful podiatry business leaves clues, and for the past 30+ years, I have been paying attention and taking note of what they have been doing. To be honest, it has nothing to do with your podiatry knowledge.

I've also taken note of why some podiatrists fail as well, which I openly share in my workshops, so brace yourself. 

Warning: You Will Have Fun 

Ask anyone that has attended one of my live events, and they will tell you I like to have fun, and my online workshops are no different. So be warned, if you're a stick in the mud, these marketing workshops are not for you. 

As soon as you complete Part 1, you will have several marketing ideas you can implement immediately in your podiatry business, which is what you need right now. 

Unfortunately, you cannot do Part 2 unless you have completed Part 1 because each Workshop builds on the other. 

No Room For Untested Theories

Nothing annoys me more than seeing workshops with untested theories presented by people that have not done it themselves. I promise only to share proven strategies and tactics I have used myself or helped my current coaching clients apply successfully in their podiatry businesses.

Many of my marketing strategies and tactics have lasted the test of time, and have been tested and tweaked over three decades. Yes, I've been around for a while. 

What We'll Cover Together In PART 1 

A successful marketing campaign begins by having a strong foundation, and in part one, we'll cover a lot of crucial foundational marketing concepts such as: 

• The Podiatry Journey - Understanding your career path.
• The Red Queen Hypothesis - Knowing what marketing ideas to kill off and why. 
• Identifying your HAPPY ZONE
• Using Critical Thinking & Time Blocking in Marketing 
• 5 Common Marketing Myths - What Is True & What's Not
• Creating Your Unique Story
• Other Limiting Beliefs
• Micro-Story Telling 
• 5 Marketing rules that matter 
• Difference between STRATEGY & TACTICS
• Identifying your Ideal Patient (or patients) 
• What is your Unique Selling Proposition (USP)? 
• Developing Your USP
• Why there are Riches in Niches
• Refining your messaging to your Ideal Patient 
• Branding & Consistency 

Then in Part 2, we'll cover:

• Creating Cool Headlines That Work (Blogs, Subject Lines) 
• Using Photos to Create Inspiring & Create Headlines 

 

 

 

 

 

 

• Writing Content 
• 3 Secrets to maintaining your mental energy when writing
• Six (6) Pillars of Marketing 
• Developing and marketing to your Micro-Pillars
• The right way to do Marketing Pillar Rotation
• Getting on your Professional Referrers Radar
• Mapping points of contact
• The Big 4 Systems that bring your marketing together 
• Using Audio in your marketing
• How to use Audiograms 
• The Power of Guest Podcasting 
• Social Media and Social Proof 
• Where video fits in your marketing 

Marketing Is The Major Piece

If you want to have a Thriving Podiatry Business, you need to understand where marketing fits in the puzzle.

You may have a fantastic team, supported by well thought out systems and a business plan and vision that makes total sense, but it's your marketing that makes the success puzzle complete. 

Success Leaves Clues

If you've been in business for several years, you'll notice many of your competitors start to copy you? Copying happens because Success Leaves Clues, which is why you need to be continually tweaking, reinventing, fine-tuning and niching your marketing message. 

When you refine your marketing message, you will also improve the type of patient you attract to your podiatry business (more A's). When this happens, it gets harder for your competitors to find the clues you leave behind because THEY JUST DON'T GET IT. 

Bitter & Twisted

Some podiatrists become bitter and twisted when they see other podiatrists succeeding, and they are not. Do not become one of them and to make sure you don't, start emphasizing becoming better at marketing. 

Your team (and family) needs leadership, so it is up to you to take the first steps. WHAT WILL YOU DO? 

100% MONEY BACK GUARANTEE

Here's my guarantee to everyone that attends one of my events, LIVE or ONLINE. If at the end of the Workshop, you feel this event did not meet your expectations, you will receive a full 100% refund within 24-Hours, no questions asked. 

If you have any questions about this Online Workshop, please send me an email at email/tf)(tysonfranklin.com or call me directly on 0408 671 966