Innovative Marketing for Podiatrists in 2024

Friday, 2 Feb 2024
9:00 am - 5:00 pm
Mantra South Bank Brisbane

In today's digital age, podiatry clinics face unique challenges and opportunities in marketing their services. The "Innovative Marketing Strategies for Podiatrists in 2024" workshop is specifically designed to empower podiatry professionals with the latest tools in online marketing.

Your presenters, Tyson Franklin and Nicky Jurd, will show you how to strategically blend the online world with traditional marketing fundamentals. 

This interactive, practical, hands-on workshop focuses on website and search engine optimisation (SEO), leveraging your Google Business Profile far beyond what your competitors are currently doing, effective Google Ads campaigns, and conducting a comprehensive digital health check for your practice.

These online fundamentals will be combined with AI to assist in communicating better with your ideal patient and enhancing the aspects of podiatry you love most. 

Through innovative marketing, you will learn to do more of what you love and less of what you do not like, resulting in more happiness and increased revenue. 

Tyson & Nicky have been close friends and business associates for more than ten years, and together, they have developed many successful business and marketing ideas, which is why this event, Innovative Marketing Strategies for Podiatrists in 2024, will be like nothing you have seen before. 

This full-day event is about building a solid online foundation for the growth of podiatry practice.

How to Craft an Engaging Podiatry Website

• Understand the elements of a patient-friendly website. 
• Improve enquiries and conversions by marketing your unique services and expertise effectively.
• Set up an effective nurturing process. 
• Where to best use FAQs and SAQs - Should Ask Questions. 

SEO for Clinics

• Master the basics of SEO tailored for podiatry. 
• Research ideal keywords.
• Discover tools and techniques to improve your rankings on Google.
• Hands-on SEO analysis, including personalised feedback to improve your rankings.
• Apply your learning on your website.

Google Business Profile Optimisation

• Better leverage your Google Business Profile.
• Engage with patients through reviews and Q&A. 

Google Ads for Podiatry Clinics

• Learn how to set up and manage effective ad campaigns.
• Understand targeting and ad performance metrics.
• Lower the cost of your Google Ads with expert techniques.

Digital Health Check for Your Clinic

• Check your 22 KEY DIGITAL ASSETS. 
• Identify areas for improvement and growth.

Five Key Takeaways

1. You will leave with a comprehensive understanding of digital marketing for podiatry. 
2. You will have practical skills in website development, SEO, and Google Ads.
3. You will discover your blindspots and critical opportunities for digital growth.
4. You will leave with a clear strategic marketing plan for 2024. 
5. You will leave with a VISUAL MARKETING FRAMEWORK, used for online and traditional marketing. 

Who Should Attend

This workshop is ideal for podiatrists, practice owners and managers looking to enhance their digital presence.

If you want to attract more high-paying patients and future-proof your practice, this is the workshop you need to attend.  

There will only be 20 seats available for this event, so don't sit on the fence thinking about it for too long.