Friday, 7 Jun 2019 - Saturday, 8 Jun 2019
9:00 am - 5:00 pm
Mantra Legends Gold Coast
Are you a podiatry clinician wanting to take your biomechanical knowledge to the next level? Do you want to be seen as a market leader in your community? If you answered yes to either of these two questions, this 2-Day Biomechanics & Marketing workshop is for you.
It will be jammed packed with useful biomechanical information you can apply immediately in your business, translating in better education, communication and treatment outcomes for your patients.
No matter how vast your biomechanical knowledge though, it's equally important to know how to market this expertise to the general public, otherwise potential patients will be seeing your competitors, and this is why we're bringing Biomechanics and Marketing together in one 2-Day Workshop.
Paul Graham from Total Care Podiatry has been a podiatrist in private practice since 1987 with a special interest in musculoskeletal conditions. He is a fellow of the Australasian Academy of Podiatric Sports Medicine and has recently become the first podiatrist admitted as a member of the Pain Society of Australia.
His practice has always been on comprehensive, evidence-based examination and diagnosis of the underlying causes of presenting symptoms, to achieve the best possible outcome for each patient.
Scott Sorensen is the owner of Footpoint Podiatry and BodyTech Foot Pressure & Milling Systems and came from a background in composite production engineering in aviation to graduate in Podiatry in 1989.
Having practised Podiatry for over 25 years, he has a diverse background, being involved in founding a number of business entities from production facilities and IT businesses focused on health. Scott has qualifications in engineering, podiatry, and strength and conditioning training.
Over the past 30-years, he has opened, sold, taken over and relocated more than 20 podiatry and biomechanics based businesses.
Together Paul, Scott and Tyson will be bringing you two days of practical biomechanical training as well as the skills required to create a more systematised, productive and happier workplace for you and your team.
MODULE 1 – Foundations
MODULE 2 -Diagnostic & Analysis Features
MODULE 3 – Pressure mapping & common conditions
MODULE 4 – Using pressure to predict outcomes
Analyse the effect of the treatment strategy using plantar pressure mapping, such as:
a) Address arch collapse
b) Change CoP trajectory
c) Correcting 1st MTP Joint Function
d) Alter FvT graphs
e) Address Overloading
MODULE 5 – Marketing plantar pressure
Commercial application of plantar pressure assessment. Market the unique selling proposition of plantar pressure assessment
a) Justify treatment program costs to both patient and referring health practitioners
b) Show the success of your treatment using the comparison feature of the software
Being a highly knowledgable podiatry clinician is no longer good enough to guarantee your long-term business success. Today, it's a combination of podiatry knowledge, marketing and systems development.
To have a Thriving Podiatry Business there are four areas within your business that need to be addressed.
You can invest as much money as you'd like into technology, but to get the most out of the investment you need to know how to market it to your potential patients and referrers. Clinicians also need to understand how to communicate this new technology to their existing patient database because you're already sitting on a potential goldmine.
If you can get the balance right between Biomechanics & Marketing, you will earn more, work less and enjoy what you do more each day.
There will be plenty of time over the two days for Q & A's but we know from experience that you will have questions afterwards.
In fact, some of your best 'aha moments' will come to you in the two or three days following the workshop, which is why each attendee will be given our contact details, so you can contact us directly with any post-workshop questions.
"Have the courage to follow your heart and intuition". - Steve Jobs
This is the only workshop you'll find in Australia that combines both Biomechanics and Marketing.
Sorry, registrations for this event closed on 6 Jun 2019.