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SUMMARY:Podiatry Marketing Masterclass - Liverpool 2026
DESCRIPTION:This is the last time I’ll be running the Podiatry Marketing Masterclass in the UK\, so if you’re sitting on the fence\, thinking you’ll do it next year\, there won’t be a next year.  \nCreate A Clear Plan\nThe Podiatry Marketing Masterclass in Liverpool is your chance to finally create a clear plan to attract the right patients\, engage your team\, and grow your clinic without burning out. \n“I attended a Marketing Workshop with Tyson in February 2025. It was a brilliant day – entertaining presentation and jam-packed with ideas and tips on how to take actionable steps to improve my business marketing strategy. I left the workshop with my brain fizzing with new ideas!” \n– Natalie Kitchener (Feet and Motion\, Horsham\, UK) \n7 Reasons to Attend\n1. You’ll Build a Marketing System that Makes Sense\nNo more random posts\, scattered ideas\, or guessing what might work\, but often does not.You’ll leave with a clear\, structured marketing plan tailored specifically to your clinic\, saving you time\, money\, and frustration. \n2. You’ll Create Consistent\, Predictable Clinic Growth\nNo more “busy weeks / quiet weeks.”You’ll learn how to build momentum that continues month after month\, giving your clinic stability and giving you peace of mind. \n3. You’ll Turn Your Team Into Your Marketing Advantage\nMost podiatrists struggle to involve their team.You’ll discover how to engage them\, energise them\, and turn marketing into something they actually enjoy\, not just another task. \n4. You’ll Be Able to Take Holidays Without the Wheels Falling Off\nImagine taking a holiday without worrying about cancellations or slow weeks.You’ll learn how to empower your team to keep your marketing running\, even when you’re not there. \n5. You’ll Attract Better Patients\nThis masterclass is designed to help you attract more patients who energise you…and fewer of the ones who drain you. \n6. You’ll Rediscover Your Motivation and Love for Podiatry\nMarketing isn’t just about getting new patients; it’s about creating a clinic that supports the lifestyle you want.You’ll walk out feeling clearer\, lighter\, and more excited about the future of your practice. \n7. Your Team and Your Family Will Notice the Difference\nA clearer plan means less stress\, more confidence\, and a calmer business owner.When you improve your marketing\, you improve your business… and when you improve your business\, you improve your life. \n         \nFun Learning\nIf you choose to join me for the Podiatry Marketing Masterclass\, you won’t just be learning alongside smart\, motivated podiatrists; you’ll also be having an enormous amount of fun. \nI believe you learn more when you’re relaxed\, laughing\, and fully engaged. That’s why we mix practical marketing frameworks with unexpected activities like the Rock\, Paper\, Scissors Challenge (yes\, there will be a 2026 Winner’s Mug)\, lock picking and juggling.  \nIt may sound unusual\, but every exercise is designed to teach you something powerful about creativity\, communication\, and problem-solving; the very skills great marketing is built on. \nWhat’s New in 2026\nAnd in 2026\, I’m introducing Mental Time Travelling\, an all-new Creative Component and How to Implement AI in your patient marketing. Everyone is now using AI\, but are they using it at the correct time in the patient journey? \n       \nIf you’re still sitting on the fence…WTF! Ask yourself why.\nIf you want to get better at marketing\, you need to educate yourself in this area of business. Marketing\, like any other skill\, does not come naturally; it is something you must constantly work on if you want to get better. \nEven as a Business Coach and someone who teaches marketing\, I still attend business and marketing events because I want to learn more\, improve my skills\, and then teach others. \nYou will learn how to:\n✓ Build a Yearly Marketing PlanCreate a clear\, structured marketing roadmap with weekly and monthly actions that keep your clinic moving forward all year long. \n✓ Attract More New Patients & Quality ReferralsLearn how to bring in more of the right patients — the ones you enjoy treating — without relying on discounts or gimmicks. \n✓ Increase Patient Return Visits (Without “Selling”)Discover ethical\, education-based communication that naturally encourages patients to return more consistently. \n✓ Grow Orthotic Numbers EffortlesslySimple strategies that increase orthotic uptake without pressure\, scripts\, or extra workload. \n✓ Identify & Develop Your Ideal Patient AvatarUnderstand exactly who you want to attract — and how to position your clinic to reach them. \n✓ Use AI to Supercharge Your MarketingPractical\, podiatry-specific ways to use AI for content creation\, planning\, strategy\, and patient communication. \n✓ Develop a Niche Without Losing General PatientsHow to specialise confidently while maintaining — and even growing — your broader patient base. \n✓ Stand Out From the CompetitionMarketing techniques that instantly and meaningfully differentiate your clinic. \n✓ Master the Six Pillars of Marketing (And Bonus Pillar)Learn how to use each pillar correctly — and how they work together to drive consistent growth. \n✓ Build a Social Media Strategy That Actually WorksKnow what to post\, when to post\, and why your message matters more than the algorithm. \n✓ Choose the Right Platforms for Your ClinicStop wasting time everywhere — learn where your ideal patients really are and focus your efforts strategically. \n…and so much more.This masterclass is packed with actionable ideas you can implement immediately. \n“I attended Tyson’s Marketing Masterclass in Liverpool and it was a fabulous day – packed full of ideas\, many of which could be actioned immediately. Very entertaining and informative”. \n– Kate Harrison (Kenilworth Footcare\,UK) \n  \nAre you already good at marketing?\nIf you are\, that’s fantastic\, and this Podiatry Marketing Masterclass will make you even better if you’re open to new\, fresh ideas. \n“Incredibly well-run course by Tyson. Clear\, concise\, with great delivery. As a fairly new business\, it’s given us the direction we needed”. \n– Zain Hussain (Heaton Podiatry\, Bolton\, UK) \n  \nBecome the Market Leader\, Not the Follower\n \nChasing your competitors can be a time-consuming and mentally draining endeavour\, potentially impairing your ability to think clearly. \nBecome the market leader and let your competitors chase you. If you’re copying your competitors\, you have already failed. No one remembers who came second\, so it’s important to lead or at least give the perception that you are the market leader. \nThis Podiatry Marketing Masterclass will help you develop a marketing plan tailored to your needs. \n“Amazing experience attending Tyson’s Masterclass on Marketing! Lots of invaluable knowledge and experience\, worth every penny. He gets your brain going and gives you practical tools you can use once you leave the room! Fantastic\, highly recommend”. \n– Margaryta Chos (Advanced Medical Podiatry\, Glasgow\, UK) \n\nWhat Else Will We Cover?\nGlad you asked. I’m a firm believer that great marketing comes from elevated thinking\, and most workshops never reach this level. In Liverpool\, we will. I’ll be taking you into the deeper concepts that genuinely shift how you see your business\, including: \n• Why Your Best Patients Might Be Killing Your Business(Yes… really. And it will make perfect sense once you hear it.) \n• How to Use the Bell Curve to Your Marketing Advantage(A surprisingly powerful piece of old-school maths.) \n• How to Create Prompts for AI (ChatGPT) to Attract More Patients \n• Developing Your Marketing Rhythm(Even if you have absolutely zero rhythm on the dance floor.) \n• Using Visual Models to Boost Patient Understanding & Compliance(A little creative thinking goes a very long way.) \n• Repurposing & No-Cost Marketing Strategies(Because smart podiatrists love getting big results from “free.”) \nThese insights will stretch your thinking\, spark new ideas\, and give you tools you’ll use long after the masterclass is over. \n\n100% Money-Back Guarantee\nI want this masterclass to be a zero-risk decision for you. If you attend and feel it didn’t meet your expectations\, let me know at the end of the day\, and I’ll refund 100% of your investment — no questions asked. That’s how confident I am that you’ll find it valuable\, practical\, and genuinely transformative. \nIf you have any questions before registering\, feel free to email me at tf@tysonfranklin.com or call +61 408 671 966. I’m here to help however I can. \n“Had a great day at the marketing workshop in England. Tyson has a way of delivering the workshop which really got the best out of us and helped us connect as well as learn”. \n– Andrew Albon (Sussex Footcare\, Eastbourne\, UK)
URL:https://www.tysonfranklin.com/event/podiatry-marketing-masterclass-liverpool-2026/
LOCATION:Leonardo Hotel Liverpool\, 31 Keel Wharf\, Liverpool\, L3 4FN\, United Kingdom
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DTSTART;TZID=Australia/Brisbane:20250625T090000
DTEND;TZID=Australia/Brisbane:20250625T163000
DTSTAMP:20260503T185008
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SUMMARY:Podiatry Marketing Masterclass - Gold Coast
DESCRIPTION:Are you ready to take your podiatry practice to the next level? Join us for the Podiatry Marketing Masterclass\, a transformative workshop for podiatrists looking to sharpen their marketing skills and grow their practice. \n \nMorning Tea\, Lunch\, Afternoon Team\, Workbooks Provided \nLimited to 20 Attendees \nThe 5 Big Benefits of Attending\n\nAfter you’ve completed this marketing masterclass\, you’ll be able to develop a marketing strategy that’s right for you and your business\, saving you both time and money.\nYou will involve your team in this new marketing journey\, making it fun and sharing the workload.\nYou’ll be able to repeat what you’ve learnt time and time again for consistent\, long-term\, profitable results.\nYou will attract more of the type of patients you want to treat and less of those you don’t want to treat.\nYou will become a happier\, more content podiatrist and business owner.\n\nYour podiatry team and family will thank you for doing this masterclass. \nHi\, I’m Tyson Franklin\, and over the past thirty-plus years\, I have opened\, sold\, relocated and taken over more than 20 podiatry businesses. \nWhen it comes to marketing a podiatry business\, I know exactly what works and what doesn’t\, which will save you both time and money. \n“I have attended a lot of courses in healthcare and marketing and this has easily been by far the best. It was conducted with humour and most importantly real insights into the problems of the private practitioner. Tyson is an encyclopedia of knowledge.” \n– Graeme Franklin (The Podiatry Clinic\, UK) 2019 Podiatry Marketing Attendee \nMy Promise\nMy promise to every attendee is to share strategies and tactics I have used in my podiatry businesses or helped my coaching clients implement successfully in their businesses. \n“The entire workshop was high value and extremely practical. There were many aspects of the workshop that I was able to implement immediately. Furthermore\, the workshop also helped me to critically review my business in such a way that has allowed me to really get clear on the type of podiatry business I want to grow and develop.” \n– Daniel Bagnall (Foot Science\, Gold Coast) \nWorkshop Content\n\n5 Marketing Rules You Need to Follow & Understand\nDeveloping A Yearly Marketing Plan\nWeekly and Monthly Marketing Actions\nHow to Overcome Common Marketing Myths\nHow to Attract More New Patients\nHow to Increase Your Orthotic Numbers\nDeveloping Your Ideal Patient\nNiching Your Podiatry Business the Right Way\nHow to Develop Your Story & Brand\nHow to Stand Out from the Crowd\nHow to Identify and Develop Your Uniqueness\nBuilding Your Brand for Increased Profit\nHow to use the Six Pillars of Marketing\nHow to Consistently Get More Referrals\nHow to Ethically Get Your Patients Coming Back\nDeveloping Your Social Media Strategy\nChoosing the Best Social Media Platforms\nand a whole lot more\n\nIn a rapidly evolving healthcare world\, it’s crucial to improve your approach to patient engagement\, brand building\, and effective communication. \nThis workshop will provide practical\, actionable insights to help you attract more patients\, enhance your reputation\, and ensure your message resonates in today’s competitive landscape. Whether you’re a seasoned practitioner or just starting\, this is your opportunity to stride ahead and put your practice on the map. \nTo have a Thriving Podiatry Business\, you need to know where marketing fits in the success puzzle. You may have a great team supported by well-functioning systems and a sensible business plan\, but your marketing strategy completes the success puzzle. \nMarketing Is The Major Piece of The Puzzle\nHas your marketing become predictable and a little stagnant? Have you noticed your competition starting to copy you? This happens because success leaves clues\, so you must constantly reinvent\, fine-tune\, and niche your marketing message. \nMarketing helps you move from a Frustrated Clinician to a Happy Podiatrist\, which is required if you ever want a Thriving Career. \n \nThe Frustrated Clinician\nBeing a great clinician used to be all that was needed to have a successful podiatry business\, but not anymore. Today\, you must have a robust marketing plan in place\, and without it\, you will become a ‘frustrated clinician’ wondering why your competitors are winning all the battles. \nBut remember\, you did not become a Podiatrist overnight. It took many years to become qualified and competent\, so expect your marketing skills to also take time. The purpose of attending workshops is to speed up this learning process. \nHappy Podiatrist & Beyond\nThis Podiatry Marketing Workshop has been developed to help fast-track the marketing skills you need so you can move from a Frustrated Clinician to a Happy Podiatrist. \nOnce you’re happy\, you can move to the final stage of developing a Thriving Podiatry Business. \nStop Wasting Mental Energy\nChasing your competitors wastes a lot of mental energy and can impair your ability to think clearly. Become the market leader and let your competitors chase you. \nNo One Remembers Who Came Second\nIf you’re copying your competitors\, you have already failed. No one remembers who came second\, so it’s important to lead or at least give the perception that you are the market leader. \nThis Podiatry Marketing Workshop will help you develop a marketing plan that is unique to you. \nWe all know that most podiatrists make orthotics and treat heel pain\, but no other podiatry business has your voice. This is why it’s essential to develop your unique brand and brand personality and make it an integral part of all that you do. \nThe NEW 6 Pillars of Marketing\nI first wrote about the 6 Pillars of Marketing in 2014 in my book It’s No Secret…There’s Money In Podiatry\, and I truly believe that if you can grasp how to use all 6 Pillars correctly\, your podiatry business will thrive. \nIn this Podiatrist Marketing Workshop\, I will explain how things have changed over the past ten years and why the Six Pillars of Marketing works so well. \nWhat Else Will Be Covered?\n\nMeta-level\, Strategic Level and Tactical Level Marketing\nWhy Your Best Patients Could Be Killing Your Business\nUsing the Bell Curve to Your Marketing Advantage\nThe power of vertical and horizontal niching\nFinding your ‘Zone of Genius’\nCreating and Developing Content\nUsing Audio in Your Marketing\nDeveloping your Marketing Rhythm\nUsing Visual Models To Put The Right Picture In Your Patients Mind\nRepurposing and No-Cost Marketing Ideas\nGetting On Your Referrers Radar\n\nIf you have any questions about this Podiatry Marketing Masterclass\, please email me at tf@tysonfranklin.com. \n100% Money Back Guarantee\nIf you feel this masterclass did not meet your expectations\, all you need to do is hand back the WORKBOOK\, and you will receive a full 100% refund within 24 hours\, no questions asked; that’s how confident I am you will love it. \nIf you have any questions\, please email me at tf@tysonfranklin.com or call me on +61 408 671 966. I’m here to help where I can. \n“After 30-years I’m still learning and this marketing workshop has given me plenty of marketing nuggets I can apply first thing Monday morning.” \n– Damian Gough\, Umina Podiatry & Virtual Podiatrist \n \n“If you’re a podiatrist looking to improve your business Tyson has plenty of practical tips to get you from where you are now to creating a bigger and better practice.” \n– Craig Schooth\, Sunnybank Hills Podiatry
URL:https://www.tysonfranklin.com/event/podiatry-marketing-masterclass-gold-coast/
LOCATION:ALTIQA Freshwater Point Resort\, Gold Coast
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