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DTSTART;TZID=Australia/Brisbane:20250625T090000
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SUMMARY:Podiatry Marketing Masterclass - Gold Coast
DESCRIPTION:Are you ready to take your podiatry practice to the next level? Join us for the Podiatry Marketing Masterclass\, a transformative workshop for podiatrists looking to sharpen their marketing skills and grow their practice. \n \nMorning Tea\, Lunch\, Afternoon Team\, Workbooks Provided \nLimited to 20 Attendees \nThe 5 Big Benefits of Attending\n\nAfter you’ve completed this marketing masterclass\, you’ll be able to develop a marketing strategy that’s right for you and your business\, saving you both time and money.\nYou will involve your team in this new marketing journey\, making it fun and sharing the workload.\nYou’ll be able to repeat what you’ve learnt time and time again for consistent\, long-term\, profitable results.\nYou will attract more of the type of patients you want to treat and less of those you don’t want to treat.\nYou will become a happier\, more content podiatrist and business owner.\n\nYour podiatry team and family will thank you for doing this masterclass. \nHi\, I’m Tyson Franklin\, and over the past thirty-plus years\, I have opened\, sold\, relocated and taken over more than 20 podiatry businesses. \nWhen it comes to marketing a podiatry business\, I know exactly what works and what doesn’t\, which will save you both time and money. \n“I have attended a lot of courses in healthcare and marketing and this has easily been by far the best. It was conducted with humour and most importantly real insights into the problems of the private practitioner. Tyson is an encyclopedia of knowledge.” \n– Graeme Franklin (The Podiatry Clinic\, UK) 2019 Podiatry Marketing Attendee \nMy Promise\nMy promise to every attendee is to share strategies and tactics I have used in my podiatry businesses or helped my coaching clients implement successfully in their businesses. \n“The entire workshop was high value and extremely practical. There were many aspects of the workshop that I was able to implement immediately. Furthermore\, the workshop also helped me to critically review my business in such a way that has allowed me to really get clear on the type of podiatry business I want to grow and develop.” \n– Daniel Bagnall (Foot Science\, Gold Coast) \nWorkshop Content\n\n5 Marketing Rules You Need to Follow & Understand\nDeveloping A Yearly Marketing Plan\nWeekly and Monthly Marketing Actions\nHow to Overcome Common Marketing Myths\nHow to Attract More New Patients\nHow to Increase Your Orthotic Numbers\nDeveloping Your Ideal Patient\nNiching Your Podiatry Business the Right Way\nHow to Develop Your Story & Brand\nHow to Stand Out from the Crowd\nHow to Identify and Develop Your Uniqueness\nBuilding Your Brand for Increased Profit\nHow to use the Six Pillars of Marketing\nHow to Consistently Get More Referrals\nHow to Ethically Get Your Patients Coming Back\nDeveloping Your Social Media Strategy\nChoosing the Best Social Media Platforms\nand a whole lot more\n\nIn a rapidly evolving healthcare world\, it’s crucial to improve your approach to patient engagement\, brand building\, and effective communication. \nThis workshop will provide practical\, actionable insights to help you attract more patients\, enhance your reputation\, and ensure your message resonates in today’s competitive landscape. Whether you’re a seasoned practitioner or just starting\, this is your opportunity to stride ahead and put your practice on the map. \nTo have a Thriving Podiatry Business\, you need to know where marketing fits in the success puzzle. You may have a great team supported by well-functioning systems and a sensible business plan\, but your marketing strategy completes the success puzzle. \nMarketing Is The Major Piece of The Puzzle\nHas your marketing become predictable and a little stagnant? Have you noticed your competition starting to copy you? This happens because success leaves clues\, so you must constantly reinvent\, fine-tune\, and niche your marketing message. \nMarketing helps you move from a Frustrated Clinician to a Happy Podiatrist\, which is required if you ever want a Thriving Career. \n \nThe Frustrated Clinician\nBeing a great clinician used to be all that was needed to have a successful podiatry business\, but not anymore. Today\, you must have a robust marketing plan in place\, and without it\, you will become a ‘frustrated clinician’ wondering why your competitors are winning all the battles. \nBut remember\, you did not become a Podiatrist overnight. It took many years to become qualified and competent\, so expect your marketing skills to also take time. The purpose of attending workshops is to speed up this learning process. \nHappy Podiatrist & Beyond\nThis Podiatry Marketing Workshop has been developed to help fast-track the marketing skills you need so you can move from a Frustrated Clinician to a Happy Podiatrist. \nOnce you’re happy\, you can move to the final stage of developing a Thriving Podiatry Business. \nStop Wasting Mental Energy\nChasing your competitors wastes a lot of mental energy and can impair your ability to think clearly. Become the market leader and let your competitors chase you. \nNo One Remembers Who Came Second\nIf you’re copying your competitors\, you have already failed. No one remembers who came second\, so it’s important to lead or at least give the perception that you are the market leader. \nThis Podiatry Marketing Workshop will help you develop a marketing plan that is unique to you. \nWe all know that most podiatrists make orthotics and treat heel pain\, but no other podiatry business has your voice. This is why it’s essential to develop your unique brand and brand personality and make it an integral part of all that you do. \nThe NEW 6 Pillars of Marketing\nI first wrote about the 6 Pillars of Marketing in 2014 in my book It’s No Secret…There’s Money In Podiatry\, and I truly believe that if you can grasp how to use all 6 Pillars correctly\, your podiatry business will thrive. \nIn this Podiatrist Marketing Workshop\, I will explain how things have changed over the past ten years and why the Six Pillars of Marketing works so well. \nWhat Else Will Be Covered?\n\nMeta-level\, Strategic Level and Tactical Level Marketing\nWhy Your Best Patients Could Be Killing Your Business\nUsing the Bell Curve to Your Marketing Advantage\nThe power of vertical and horizontal niching\nFinding your ‘Zone of Genius’\nCreating and Developing Content\nUsing Audio in Your Marketing\nDeveloping your Marketing Rhythm\nUsing Visual Models To Put The Right Picture In Your Patients Mind\nRepurposing and No-Cost Marketing Ideas\nGetting On Your Referrers Radar\n\nIf you have any questions about this Podiatry Marketing Masterclass\, please email me at tf@tysonfranklin.com. \n100% Money Back Guarantee\nIf you feel this masterclass did not meet your expectations\, all you need to do is hand back the WORKBOOK\, and you will receive a full 100% refund within 24 hours\, no questions asked; that’s how confident I am you will love it. \nIf you have any questions\, please email me at tf@tysonfranklin.com or call me on +61 408 671 966. I’m here to help where I can. \n“After 30-years I’m still learning and this marketing workshop has given me plenty of marketing nuggets I can apply first thing Monday morning.” \n– Damian Gough\, Umina Podiatry & Virtual Podiatrist \n \n“If you’re a podiatrist looking to improve your business Tyson has plenty of practical tips to get you from where you are now to creating a bigger and better practice.” \n– Craig Schooth\, Sunnybank Hills Podiatry
URL:https://www.tysonfranklin.com/event/podiatry-marketing-masterclass-gold-coast/
LOCATION:ALTIQA Freshwater Point Resort\, Gold Coast
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